Free Shipping on Orders $45+

BB about logo

Who the hell do we think we are?


That’s a good question.

Afterall, aren’t there enough friggin’ energy drinks on the market already? Well, if you’re talking about all those jittery sugar bombs, then, yes. And we should know because we tried all of them when we lived the Cubicle Life.

Oh, yeah, we were just like you once. We got herded into little cubicles like cattle every morning, forced to endure migraine-inducing lighting all the while trying to solve the mystery of who was stealing our lunch from the communal fridge.

Work sucked, but we powered through it by guzzling down every energy drink we could get our shakey, little hands on. There was one problem, though. They all left us feeling like scattered-brained meth freaks.

We eventually Shawshanked our way out of that corporate prison. And as we filled our lungs with sweet, fresh freedom, we vowed right then and there that we’d create an energy drink for the folks still on the inside. The people just like us, who only want their worklife to suck a little less.

So we set out to develop a drink that combines the perfect amount of caffeine to get you through the day with some of the most bad ass Nootropics currently on the market. What are nootropics you may be wondering? It’s really just a fancy-ass word for the vitamins, minerals and essential amino acids your brain needs to operate at peak capacity. Here is just a small example of the brain-boosting ingredients you’re getting in each can:

Oh, and with 5 cents of every can going to mental health causes and Alzheimer’s research, you’re not only doing something nice for yourself, you’re helping other people’s brains too.

So welcome fellow idiots –we think you are going to like it here.

Buy Now Meet The Team

Elevating Society’s Mental Health and Performance

We don’t take ourselves too seriously, but we still have a seriously important mission: to improve society’s mental health and performance.

We not only create products aimed at elevating cognition and improving brain health, but more importantly, we donate 5 cents per can to various causes linked to furthering mental health research and providing for those currently suffering from a neurological or mental health disease. Below is a list of our partners.